When forced indoors this spring and early summer, Americans found a new pastime: streaming video content. In fact, consumers in streaming-capable homes in the U.S. now spend 25% of their TV time watching streaming video content. But as the U.S. re-opened and warmer weather enticed people outside, streaming consumption remained significantly higher than it was a year ago, signaling a new norm with respect to media consumption.
Selain mendorong peningkatan streaming, COVID-19 juga berdampak signifikan terhadap konsumsi berita. Karena konsumen menghabiskan lebih banyak waktu di rumah dan di komunitas lokal mereka, pandemi ini menyebabkan lonjakan ketergantungan dan konsumsi berita lokal. Untuk mengetahui lebih lanjut, kami berbincang dengan Peter Katsingris, SVP of Audience Insights, yang memberikan wawasan tambahan mengenai pergeseran konsumsi media di tengah pandemi global COVID-19.
For additional insights about how consumersโ work-from-home lifestyles are changing traditional routines and behaviors, download the latest Laporan Jumlah Pemirsa Nielsen.
