Episode 32
As we’ve been reporting over the past year or so, the wait for addressable advertising in the linear TV space is over. Fueled by the mass adoption of smart-enabled television sets and consumers’ increasing desires for unique experiences, a handful of programmers are leveraging data and targeting capabilities to deliver personalized ads within the traditional, linear TV environment. The pool of programmers in this space, however, is about to get much bigger, following the announced beta release of Nielsen’s Addressable TV platform, which includes A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia.
Episode khusus podcast Database yang direkam selama CES minggu lalu ini menghadirkan Kelly Abcarian, General Manager untuk Advanced Video Advertising Group Nielsen, dan Dan Callahan, SVP of Data Strategy and Innovation di FOX. Bersama-sama, mereka membahas tentang apa arti rilis beta platform Addressable TV Nielsen bagi industri, serta seperti apa iklan yang dapat dialamatkan di ranah TV linear - dan apa yang ditawarkan kepada merek yang ingin memperkenalkan lebih banyak pengalaman yang dipersonalisasi kepada pemirsa TV.
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