Pada tahun 2028, wanita akan memiliki 75% dari pengeluaran diskresioner, menjadikan mereka pemberi pengaruh terbesar di dunia. Namun, di seluruh dunia, perempuan menanggung lebih banyak beban rumah tangga, merasa kurang aman secara finansial, dan masih menghadapi hambatan serius dalam hal kesetaraan. Seiring dengan meningkatnya kesetaraan, kekuatan dan pengaruh mereka akan terus berkembang.
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality. Nielsen is a proud founding partner of the LEAD network and David Kenny recently signed the LEAD Network CEO Pledge.
Nicole Corbett, Director, Global Intelligence, Nielsen, discussed research on the female consumer and our Wise Up to Women campaign along with Constantina Tribou, Vice President for Human Resources at Unilever. Watch the recording below or visit the LEAD Network site to watch this webinar and others from the organization.
