Sebelum pandemi virus corona (COVID-19), bekerja dari rumah atau dari jarak jauh masih merupakan kemewahan karier dibandingkan dengan kebutuhan. Namun, dengan dimulainya pandemi, perusahaan-perusahaan di seluruh dunia dipaksa untuk menyesuaikan diri dalam sekejap agar tetap bertahan. Keharusan bisnisnya sederhana: memungkinkan kerja jarak jauh, sering kali dengan tingkat kreativitas, atau mengalami kerugian besar dalam hal produktivitas, kepercayaan dan keterlibatan karyawan-belum lagi potensi penurunan pendapatan.
According to Nielsenโs Remote Workers Consumer Survey, the pandemic forced about two-thirds of Americans to begin working from home on a full-time basis. And despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, respondents enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance. That said, Americans who are new to working from home have yet to fully settle into their routines, especially when compared with workers who worked from home or remotely before the pandemic. And as a result, theyโre also still adjusting their media habits. To learn more, we spoke with Peter Katsingris, SVP of Audience Insights, who provides additional insight into the differences between the two groups of work-from-homers.
For additional insights about how consumersโ work-from-home lifestyles are changing traditional routines and behaviors, download the latest Laporan Jumlah Pemirsa Nielsen.
