Well-known subscription video on demand (SVOD) services have a large footprint in the video streaming space and historically have been the ones in the spotlight. But an array of new platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way. Combined, the prowess of existing SVOD offerings and new options have made streaming one of the bigger media consumption stories of 2020, fueled by record engagement during the shelter-in-place period earlier this year.
Untuk mempelajari lebih lanjut tentang perkembangannya, kami berbincang dengan Brian Fuhrer, SVP, Product Strategy, Nielsen, yang memberikan wawasan tambahan tentang ranah video on demand yang didukung iklan, yang menurutnya merupakan bagian penting dari masa depan televisi.
For additional insights, watch our on-demand webinar, Beyond SVOD: Memanfaatkan Pertumbuhan Streaming yang Didukung Iklan. Learn more about our Peringkat Konten SVOD.
