Terakhir diperbarui: 23 Desember 2020
Pandemi virus corona baru (COVID-19), ditambah dengan peningkatan pembatasan baru-baru ini di seluruh dunia, telah menciptakan perilaku konsumen baru dan musim liburan yang diperpanjang dan sebagian besar dilakukan secara digital. Seiring dengan meningkatnya pembatasan, para peritel merespons dengan cara-cara inovatif dalam upaya untuk menutup kerugian dari awal tahun ini dan mendapatkan hasil maksimal dari musim liburan yang diperkirakan akan melambat. Halaman ini menyoroti beberapa iklan liburan terbesar Nielsen serta wawasan dan prediksi penayangan iklan.
LOMPAT KE
Buku Panduan Liburan untuk Pengiklan
From charitable donors to post-holiday bargain shoppers, the holiday season isn’t over yet! There’s still time to reach those special shopping personalities by connecting what they want to where they are.
Menavigasi musim liburan yang penuh gejolak
INI ADALAH MUSIM UNTUK KECERDASAN PELANGGAN
In a roller coaster of a year, there’s never been a bigger need for customer intelligence than this holiday season. That’s the key to navigating consumer trends amid the COVID-19 pandemic and the rising influence of digital shopping.
SEIRING DENGAN MENINGKATNYA BELANJA KONSUMEN DI A.S., SEMAKIN BANYAK ORANG AMERIKA YANG SIAP MEMBUKA DOMPET MEREKA
A consumer lifestyle survey conducted in October by Nielsen Audio found that 53% of Americans believe life is starting to normalize, they are more likely to resume typical activities and are starting to shop more as restrictions permit.
SEIRING DENGAN MENINGKATNYA BELANJA IKLAN, MEREK PERLU MENYEIMBANGKAN STRATEGI KESADARAN DAN AKTIVASI
Alih-alih berhenti beriklan atau hanya berfokus pada penjualan jangka pendek, pemasar perlu memperluas saluran pemasaran dari atas untuk mempertahankan keuntungan yang sehat dalam jangka panjang.
TRADISI LIBURAN
Jingle-sepanjang waktu
What’s on repeat every holiday season? That’s right, Christmas music. In fact, the “all-Christmas” radio format has been on the rise over the past few years. Stay tuned to see how a pandemic holiday affects listening habits.
IKLAN LIBURAN
Everybody is familiar with the deluge of advertisements that hits during the holidays. Over the past few years, retail advertising spend has hovered around $2.4 B dropping modestly in 2017 and 2018 before picking up again to $2.5 B in 2019. While online retail advertising spending is still small comparatively, it grew 25% between 2018 and 2019 during the fourth quarter. But this year is undoubtedly different, with more spend shifting online and many retailers looking to make up dips in sales in earlier months. Will 2020’s holiday ad spending break retail’s flat spend? How much will digital grow? Stay tuned for the answers in 2021.
what’s hot this holiday season
Hadiah Terbaik untuk Para Gamer
What’s on the wish list for gamers this year? The season’s most anticipated games include Marvel’s Avengers, FIFA 21, Watch Dogs: Legion and more brought to you by Nielsen Game Rank™. According to recent Black Friday and Cyber Monday data from SuperData, a Nielsen Company live-service games are also growing in popularity and global in-game content spending and digital games are expected to remain popular. In fact, from January to October 2020, U.S. digital game spending was up 32% year-over-year compared to 13% worldwide.
Dapatkan daftar lengkap game yang paling dinanti, baca tentang kuda hitam musim liburan dan rilis khusus platform.
