This edition of the Nielsen Total Audience Report provides the latest in media consumption trends. At 11 hours and 45 minutes, U.S. adults are spending nearly half their day connected to media. Smaller screens are dominating with adults under 50. More than any other age group, adults 35 – 49 are spending time watching media on their smartphones. For those aged 18 – 34, 57% of all media usage is spent on computers, smartphones and tablets. Across demographics, Black Americans comparatively spend the most time connected to media on via the web or app on a smartphone, at 4 hours and 27 minutes, followed by Asian Americans at 3 hours and 52 minutes.
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Sebagai pengingat, data dalam laporan ini mencerminkan penggunaan sumber data tambahan yang diperluas dan tidak dapat dibandingkan dengan data dalam laporan sebelum Q1 2018.
