Episode 22
Consumer interest in sustainability has been growing for years, with preferences shifting toward products and services that align with personal interests and beliefs. And the trend isn’t slowing. By 2021, we expect sustainable-minded consumers in the U.S. to spend $150 billion on sustainable products.
But consumer interest in sustainability isn’t limited to things like food and beverages. Today, consumers think about sustainability across everything from resource management to product packaging, which speaks to the ever-broadening nature of the term “sustainability.” Regardless of how it gets defined, however, sustainability is top of mind for consumers around the globe, as 73% say they would definitely or probably change a behavior to reduce their impact on the planet.
Jadi, apa arti pergeseran ini bagi bisnis? Meskipun kami telah memantau niat berkelanjutan konsumen dan tren belanja selama beberapa waktu, kami ingin mengeksplorasi dampak yang lebih luas dari perilaku ini-bagaimana perilaku ini membentuk lanskap bisnis. Secara khusus, kami ingin memahami bagaimana perusahaan beradaptasi, bagaimana adopsi tersebut telah meningkat dalam beberapa tahun terakhir, serta apa yang terjadi pada kinerja mereka ketika mereka beradaptasi-serta apa yang akan terjadi jika mereka tidak beradaptasi.
This episode explores the business side of sustainability. It includes two segments: the first is a conversation with George Callard, Chief Legal Officer at Nielsen, and Julia Wilson, Vice President, Global Responsibility & Sustainability at Nielsen; and the second is a conversation with Tessie Petion, Head of ESG Research, Americas, HSBC Securities, and Evan Harvey, Global Head of Sustainability, Nasdaq.
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