AFLW telah menikmati musim yang penuh peristiwa dengan dua tim ekspansi dan kehebohan media baru-baru ini seputar perlakuan terhadap para pemain di media sosial. Menjelang Grand Final AFLW 2019 akhir pekan ini, Nielsen telah menggunakan SportsLink dan penelitian olahraga wanita kami untuk melihat pertumbuhan popularitas dan dukungan penggemar terhadap para pemain sebagai panutan.
Popularity & Avidity
Among women’s sport fans, AFLW has the highest avidity of all domestic female leagues. 2018 saw a slight dip in the interest for AFLW. However, interest in 2019 has soared to its highest level with 69% of AFL fans interested in the women’s competition.
AFLW is becoming increasingly familiar and an integral part of the national sporting calendar. Sixty-four percent of Australians are aware of the league and unsurprisingly these numbers increase further among fans of women’s sports – with 74% being aware of AFLW and 36% identifying as avid fans.
Teladan Sejati
Eighty percent of the Australian population agree that female sporting athletes can be positive role models in society, with this increasing to 90% among fans of women’s sport. Daisy Pearce and Erin Phillips are the most familiar and popular players in the league, with Phillips more familiar with avid AFLW fans and Pearce better-known among the general population.
What’s Next?
Currently, 42% of AFL fans are interested in AFLW but don’t follow one of the 10 clubs. However with four new teams entering in 2020 (including West Coast and Richmond – the AFL’s most recent premiers and two of the highest supported clubs), interest and avidity in the league will likely grow even further in 2020. With rapid on-field growth, growing fan popularity and its stars becoming increasingly prevalent in the public eye, AFLW is perfectly set to go from strength to strength.
TENTANG NIELSEN SPORTSLINK
SportsLink dari Nielsen Sports berfokus pada pemahaman tentang minat olahraga, hiburan, seni, dan budaya warga Australia. Layanan ini memiliki fokus khusus pada olahraga dan mendalami keterlibatan penggemar, perilaku, dan ingatan sponsor terhadap kode profesional top Australia. Hemat biaya dan dapat disesuaikan, SportsLink membantu Anda memahami siapa saja yang terhubung dengan olahraga Anda, membandingkannya dengan yang lain, dan memantau perubahan minat.
