With a growing urban population and young economy, India presents an abundance of opportunities for global marketers. One way that brands are connecting with consumers in India is through music.
Music outranks all other interests/hobbies as an important/very important part of online consumers’ lives in India, more than sports (67%) and cooking/food (66%). In total, 94% of online consumers listen to music throughout the year. Indian online consumers listen to music for 20 hours/week on average compared with the U.S. general population who listen to music for 32 hours/week.
Music from film—both Bollywood and other Indian film music, leads consumption trends, and with a massive, diverse population of more than 1.2 billion citizens who speak a variety of languages, India has embraced a wide array of Western genres, including Pop and Rock.
Learn more about the music landscape in India and the commercial opportunities it presents in the Nielsen Music’s India 360 Report.
No. 1 for Everyday Engagement
Music outranks all other interests/hobbies as an important/very important part of online consumers’ lives, more than sports (67%) and cooking and food (66%). In total, 94% of online consumers listen to music throughout the year.
