Studi Kasus: Memilih Juru Bicara Terbaik untuk Iklan Pemenang Penghargaan

By now, many of us have seen Toyota’s award-winning advertising featuring “Jan” the receptionist as their spokesperson for its national sales events and product updates. But how did they decide on the right talent? Toyota worked with Nielsen Consumer Neuroscience to determine which talent would best deliver an emotional connection with viewers.