Studi Kasus: Memahami Generasi Milenial dan Menentukan Prinsip-Prinsip Keterlibatan Media

Millennials continue to captivate the media and advertisers, as they reflect a step-change in habits and behaviors that marketers must address. To help Turner better connect with Millennials given their high media device usage, Nielsen Consumer Neuroscience evaluated their emotional response to understand the impact of second screens and apps on their viewing experience.