Fox Sports was concerned about declines in viewership for NASCAR, one of the most popular sports in the U.S. In order to evaluate a new proposed format of advertising, double box (splitting the screen between the ads and the race during commercial breaks), Fox Sports worked with Nielsen Consumer Neuroscience to understand audience engagement of this format during live sporting events. Could this new format be a win-win for both advertiser and viewer?
lang selector
Tag terkait:
Lanjutkan menjelajahi wawasan serupa
-
ArtikelPenghargaan Primetime Emmy ke-77: Judul dan Bintang yang Paling Banyak Ditonton
Nielsen menganalisis nominasi Emmy 2025 untuk mengetahui judul dan bintang mana yang paling banyak memenangkan penghargaan di TV AS...
Media9mins read
-
Laporan3 Key Insights to Optimise Your Media Planning
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury โ it’s…
Media2mins read
-
ArtikelNeed to Know: What is media fragmentation and how to reach today’s audiences?
Fragmentasi media menciptakan audiens yang tersebar. Ketahui cara melibatkan dan mengukur di semua saluran untuk...
Media6mins read
