Login Klien

lang selector
Contact Us

2025 Streaming Terungkap

Dibandingkan berdasarkan data Nielsen

Nielsen is celebrating the top streaming shows and movies of 2025 with its second annual ARTEY Awards. Named after our founder, Arthur C. Nielsen, the ARTEY Awards (Audience Rated Television Entertainment of the Year) are a testament to the stories and fan favorites that audiences couldn’t stop watching. This recognition—powered by Nielsen’s media intelligence—is reserved for the streaming titles that achieved the highest levels of viewership across the year, commemorating the content that truly defines the cultural conversation.

Selama setahun terakhir, penonton menghabiskan waktu sebanyak 16,7 triliun menit untuk streaming—itu setara dengan sekitar 11,6 miliar hari, atau 31,7 juta tahun. Angka ini meningkat 19% dibandingkan dengan tahun 2024, ketika penonton menghabiskan 14 triliun menit untuk streaming, setara dengan 9,7 miliar hari atau 26,6 juta tahun. 

Kategori

Serial Streaming Asli Terbaik Tahun 2025

Streaming Teratas Secara Keseluruhan pada Tahun 2025

Judul Streaming yang Paling Banyak Ditonton

Ikon Streaming Tahun Ini

2025 Program Streaming Terbaik Secara Keseluruhan

Top Overall Streaming Title & Top Acquired Series

Bluey

45.2B

Menit di Disney+

Animated Australian import Bluey is the returning champion this year, ranking as the overall most-watched streaming title of the year and most-watched acquired title. Bluey’s notably short episodes, which average just eight minutes in length, further underscore just how much the show resonates with kids (who make up more than half the audience) and families.

Juara kedua

Anatomi Grey

40.9B

Menit di Netflix dan Hulu

Anatomi Grey also repeated as the runner-up for most-streamed overall, but closed the gap a bit this time around. Beyond being an evergreen favorite, new episodes help keep Grey’s in our Streaming Top 10 week after week, and while it did not take the overall crown, it was the top streaming title among women 18-49.

Serial Asli Streaming Terbaru Terbaik Tahun 2025

Serial Drama Orisinil Baru Terpopuler

Pitt

11.4B

Menit di HBO Max

Pitt may be the dark horse of this year’s ARTEY Awards. The HBO Max original hovered just outside the Top 10 before finally breaking in five times consecutively toward the end of its first season’s 15-episode run. Pitt is also one of just a handful of shows exclusive to HBO Max that doesn’t also air on HBO’s linear network. With over 11 billion viewing minutes and an Emmy win in 2025, it’s clear that critics and viewers alike have embraced the gritty medical drama.

Juara kedua

Perumahan

9.5B

Menit di Netflix

Following its mid-March premiere on Netflix, Perumahan charted in the Streaming Top 10 for six consecutive weeks and ultimately totaled over 9 billion viewing minutes on the year. The eccentric detective trope seems to be having a moment in the TV world as well: you have Rian Johnson’s Knives Out film series on Netflix, Poker Face on Peacock (also from Johnson), and High Potential dan Will Trent on ABC. It’s no surprise that the lead character in The Residence, Cordelia Cupp, played by Uzo Aduba, also falls into that category.

Judul yang Paling Banyak Dibicarakan

Untuk kategori ini, kami memeriksa judul-judul streaming dengan koleksi yang luas (50+ episode) dan membatasi penghitungan pada pemirsa yang telah menghabiskan setidaknya satu episode dengan acara tersebut (20 menit atau lebih). Meskipun program berdurasi setengah jam cenderung lebih bisa ditonton berulang-ulang, tingkat dedikasi penonton dalam menonton program-program tersebut sangat mencengangkan.

Asap senjata

241

jumlah episode per penonton pada

Paramount+, Pluto, dan Peacock

Last year, Asap senjata competed for our Legacy Award, coming in just behind Little House on the Prairie. This year, it solidified itself as a streaming staple, more than doubling its total minutes from 10.2 billion in 2024 to 22.5 billion in 2025. This year it’s been crowned the most-binged streaming title of the year, averaging a whopping 241 episodes per viewer out of the 404 total episodes available to stream. A big contributor to its growth story is accessibility, as its availability on ad-supported platforms like Pluto enabled fans of the show to stream for free. Unsurprisingly for a show that premiered in 1955, Asap senjata’s audience tends to skew older. It is also a favorite among Black viewers, who contributed 29% of watch-time across the year.  

Juara kedua

Ayah Amerika!

143

Jumlah episode per penonton di Hulu

Adult animation is another very popular genre in streaming, and Ayah Amerika! finds itself in the same position it was last year: runner-up in the Most-Binged category. While it didn’t reach the same minute total as fellow Fuzzy Door production Family Guy, it seems viewers who watched at least one episode of Ayah Amerika! also tended to watch a lot more. That being said, both adult animation series were among the top five most-streamed shows by adults 18-34 in 2025.

Ikon Streaming Tahun Ini

Seth MacFarlane dinobatkan sebagai Streaming Icon of the Year pertama oleh Nielsen. Ini adalah kali pertama Nielsen memberikan penghargaan ini, yang dirancang untuk menghormati seorang kreator, aktor, produser, atau penulis yang karya-karyanya yang luas mampu menarik penonton yang signifikan dan berkelanjutan di berbagai platform.

Seth MacFarlane

Penghargaan ARTEY untuk Ikon Streaming Tahun Ini diberikan kepada Seth MacFarlane. Penghargaan ini diberikan kepada seorang kreator, aktor, produser, atau penulis yang karya-karyanya secara signifikan dan berkelanjutan menarik penonton di berbagai platform. Sebagai sosok yang sangat produktif di industri hiburan, MacFarlane dipilih sebagai penerima pertama penghargaan ini berkat kemampuannya yang teruji waktu dalam menarik perhatian penonton. Pada tahun 2025 saja, katalog serial TV dan film MacFarlane menghasilkan lebih dari 60 miliar menit penayangan di platform streaming, angka yang setara dengan sekitar 116.000 tahun waktu yang dihabiskan untuk streaming.

10 Program Streaming dan Film Teratas Tahun 2025

2025 Program Streaming Terbaik Secara Keseluruhan

Sumber: Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Starz, Pluto TV). Nielsen National TV Panel (USA). Viewing on television.
NOTE: Streaming platforms featured in Nielsen’s Streaming Top 10 are limited to distributors with program-level data in Nielsen reporting systems. However, viewing totals are inclusive of streaming viewership to all platforms beyond the listed distributors.
Time Period: 12/30/24 – 12/28/25.
Kids Movies = Features with a kids 2-11 audience composition of 30% or greater.
General Audience Movies = Features with a kids 2-11 audience under 30%.