Investasi dan inovasi
Nielsen Ventures
Mendukung pertumbuhan bisnis baru dan disruptif.
Inovasi mendorong kesuksesan. Data yang kuat mendorong munculnya teknologi baru. Itulah mengapa Nielsen berinvestasi dan membantu meluncurkan startup tahap awal yang berspesialisasi dalam data besar, analitik pemasaran, teknologi ritel dan periklanan, e-commerce, dan pembelajaran mesin.
Nielsen Ventures is Nielsen’s corporate venture arm that constantly surveys the tech landscape to identify solutions that will help us better understand consumer behavior and sharpen our measurement capabilities. In 2013, we launched Nielsen Innovate, a tech incubator in Israel that helps early-stage startups grow into successful global companies. To date, Nielsen Ventures has invested in more than 30 startups from around the world, and Nielsen Innovate has invested in and helped launch more than 24 startups.
Pengembangan internal
Menciptakan ribuan paten yang memenangkan penghargaan untuk teknologi baru.
For nearly 100 years, we’ve been exploring and experimenting to advance our measurement and methodologies to deliver the most value to our clients. You can see our commitment in our extensive list of granted and pending patents.
