Representasi Hispanik
Representation matters
Dampak tak terbantahkan dari Hispanik AS terlihat jelas dalam pergeseran budaya hiburan Amerika. Komunitas Hispanik kini mewakili 19% dari populasi AS, naik 23% selama satu dekade terakhir, melampaui pertumbuhan populasi negara secara keseluruhan sebesar 7% dan daya beli sebesar $ 4,1 triliun (Latino Donor Collaborative, 2025). Selain itu, lebih dari separuhnya berusia 34 tahun ke bawah-usia di mana banyak orang masih mengembangkan afinitas merek dan konten mereka.
Seri Ragam Intelijen Nielsen
Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. The series has become an industry resource to help brands better understand and reach diverse customers. The U.S. Hispanic population is becoming more diverse and intersectional than ever and when it comes to inclusion and representation, has different expectations of content creators, media platforms, brands and advertisers.
Fanáticos: Buku pedoman Nielsen tentang konsumsi media Hispanik dan keterlibatan olahraga
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
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Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023…
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Konten dan pemirsa yang dipimpin oleh orang Latin: Blok bangunan untuk kesuksesan streaming
In addition to highlighting the voracious streaming appetites of Hispanic audiences, this report provides the…
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