Representasi orang kulit hitam/Afrika-Amerika
Representation matters
Audience is everything.โข Oleh karena itu, orang-orang nyata selalu menjadi inti dari data Nielsen. Komunitas Afrika-Amerika merupakan salah satu audiens yang paling aktif dan budaya yang paling berpengaruh di lanskap media. Pengukuran Nielsen menggambarkan dampak konsumen Afrika-Amerika karena mewakili setiap segmen audiens sangat penting bagi bisnis kami dan kesuksesan klien kami.
Seri Ragam Intelijen Nielsen
Now in its 15th year, the Nielsen Diverse Intelligence Series is home to the latest insights on Black and African American audience trends, brand sentiments and cultural influence.
This series empowers the media industry with the expertise of Nielsen measurement solutions and insights to inform successful strategies, campaigns and programming. Centering the unique habits, segments and untapped power of Black audiences highlights the importance of cultural authenticity, inclusion and data . connecting through authentic representation. How Black audiences discover and discuss content is changingโso how brands win a share of Black consumersโ buying power is changing as well. But the throughline for attention, engagement and loyalty all start with authentic cultural representation and inclusion. Explore the highlights from our latest report: The Black identity cultural edge: Insights to drive authentic consumer engagement and loyalty
Wawasan terbaru
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ArtikelNeed to Know: What is media fragmentation and how to reach today’s audiences?
Fragmentasi media menciptakan audiens yang tersebar. Ketahui cara melibatkan dan mengukur di semua saluran untuk...
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ArtikelGenerational Marketing: Why marketers should not discount age in today’s media landscape
Understand the diverse media habits of different generations and the importance of an age-inclusive approach…
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ArtikelThe Record: Tren mendengarkan audio di AS kuartal pertama
Discover Americanโs listening behaviors across the total audio universe in Nielsenโs The Record for Q1…
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Laporan terbaru tentang orang kulit hitam/Afrika-Amerika
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LaporanThe Black influence: How Black culture & identity drive the market
Get the key insights into the Black audience trends and identities that brands need to know to earn Black…
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LaporanMengikutsertakan penonton kulit hitam
Orang kulit hitam Amerika mempengaruhi tren di seluruh media. Pelajari bagaimana merek dapat terhubung dan menang dengan inklusi.
Audiens4mins read
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LaporanPemirsa kulit hitam global: Membentuk masa depan media
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry…
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Tentang Komunitas
Bagaimana Kami Menjangkau
Our Nielsen Business Inclusion, Impact & Belonging thought leaders regularly speak at events and meetings to share our insights. Contact us to learn more about speaking engagements or custom research opportunities.
Lihat wawasan tentang Orang Amerika keturunan Asia dan Orang Hispanik/Latin.
Privasi Anda Penting
Suara Anda, preferensi Anda, dan kekuatan yang Anda berikan sebagai konsumen sangat penting. Hal ini tidak hanya penting bagi bisnis yang menghasilkan produk dan media yang Anda konsumsi, tetapi juga penting bagi kami. Di Nielsen, kami berkomitmen untuk bertanggung jawab atas data pribadi yang kami simpan dan kami berkomitmen untuk melindungi privasi dan keamanan data pribadi yang kami kumpulkan.
