This report includes household-level consumer insights, such as:
- Événements auxquels vous avez assisté ou lieux que vous avez visités (au cours des 12 derniers mois)
- Activités exercées (12 derniers mois)
- Applications ou sites web de style de vie/divertissement
- Articles de divertissement achetés en ligne (6 derniers mois)
- Articles de divertissement achetés en ligne (6 derniers mois)
Détails du rapport :
- Ensemble de données spécifiques à l'industrie
- Age groups included: General Population, 18-34, 35-54, 55+
- Time Period: July 2023 – October 2024
- Format: .xlsx
Définitions des zones de marché désignées (DMA)
- DMA du nord-est include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
- Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
- Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
- Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
- West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma.
- Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.
Pourquoi faire confiance à Scarborough Industry Reports ?
These Industry reports are based on Nielsen’s Scarborough solution, a study that captures local and national consumer insights across 2,000+ industries, including Leisure Activities.
Comment pouvez-vous utiliser ces informations ?
By leveraging Scarborough data and consumer insights, you can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.
*Need more, check out the complete Scarborough offering Total US 21+ (2018 Release 1.
