This report includes household-level consumer insights, such as:
- Home improvement projects & expenses (past 12 months)
- Projets d'amélioration du logement (12 prochains mois)
- Achats de tapis et de revêtements de sol (12 derniers mois) : détaillants visités
- Achats d'électronique grand public (12 derniers mois) : détaillants visités
- Achats d'articles de quincaillerie/de peinture/de pelouse/de jardinage (12 derniers mois) : détaillants visités
- Achats de gros appareils électroménagers (12 derniers mois) : détaillants visités
- Dépenses d'articles ménagers (12 derniers mois)
Détails du rapport :
- Ensemble de données axées sur l'information spécifique à l'industrie
- Age groups included: General Population, 18-34, 35-54, 55+
- Time Period: July 2023 – October 2024
- Format: .xlsx
Définitions des zones de marché désignées (DMA)
- DMA du nord-est include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
- Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
- Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
- Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
- West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma.
- Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.
Pourquoi faire confiance à Scarborough Industry Reports ?
These Industry reports are based on Nielsen’s Scarborough solution, a study that captures local and national consumer insights across 2,000+ industries, including Home Improvement.
Comment pouvez-vous utiliser ces informations ?
By leveraging Scarborough data and consumer insights, you can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.
*Need more, check out the complete Scarborough offering Total US 21+ (2018 Release 1.
