This report includes household-level consumer insights, such as:
- Dépenses prévues pour les véhicules neufs
- Facteurs clés dans le choix d'un concessionnaire
- Vehicle purchase plans (next 12 months): new, used or leased
- Posséder ou louer des véhicules électriques et/ou hybrides.
- Possession de véhicules neufs par marque
- Services de réparation automobile utilisés (12 derniers mois)
Détails du rapport :
- Ensemble de données spécifiques à l'industrie
- Groupes d'âge: General Population, 18-34, 35-54, 55+
- Time Period: July 2023 – October 2024
- Format: .xlsx
Définitions des zones de marché désignées (DMA)
- DMA du nord-est include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
- Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
- Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
- Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
- West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma.
- Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.
Pourquoi faire confiance à Scarborough Industry Reports ?
These reports are based on Nielsen’s Scarborough offering, a study that captures local and national consumer insights across 2,000+ industries, including Automotive.
Comment pouvez-vous utiliser ces informations ?
By leveraging Scarborough data and consumer insights, market researchers can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.
