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Rapport sur l'industrie de Scarborough

Rapport sur l'industrie de Scarborough

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed Industry Reports give you the comprehensive data at the local Designated Market Area (DMA) level that is necessary to navigate today’s dynamic market. Use Scarborough data to understand consumer behavior, drive product innovation, inform marketing strategies, gain a competitive advantage and make strategic business decisions. 

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Industry driven dataset: Rapport sur l'industrie de Scarborough is available for 7 industries.

  • Age groups included: General Population, 18-34, 35-54, 55+
  • Couverture: 83 DMAs
  • Time Period: July 2023 – October 2024
  • Format: .xlsx
Comment pouvez-vous utiliser ces informations ?
  • Identifier les marchés clés pour l'allocation du budget et le déploiement des produits
  • Analyser et définir les segments de consommateurs
  • Augmenter les ventes de produits et de services

Applicable use cases: Market researchers rely on Scarborough data and consumer insights to create smarter, more informed strategy decisions.

*For full, unrestricted local consumer insights, learn more about Total US 21+ (2018 Release 1.

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