This Nielsen report provides the critical data needed to move beyond assumptions and take meaningful action now:

Optimize Your Media Strategy: Identify the media channels where the disability community is most receptive to advertising today, and allocate your budget for improved reach and positive engagement.
Develop Genuinely Inclusive Creative: Understand exactly what types of inclusive content and messaging truly connect and implement these findings directly into your creative briefs.
Ensure Representation: Get clear guidance on current expectations for authentic and non-stereotypical representation to build trust and validate your campaign approach.

Use Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ right now to: Refine your media planning, guide creative development with specific insights, and build advertising strategies that demonstrably enhance engagement and foster genuine relationships with the disability community this year.

Détails du rapport

Enquête personnalisée sur les attitudes de la communauté des personnes handicapées à l'égard de la publicité et des médias
Analyse de la réceptivité à la publicité dans les principaux groupes de médias
Impact du contenu inclusif et de la représentation de la marque sur le comportement des consommateurs
Insights into ad avoidance, ad tolerance and preferences for ad formats
Le rôle des valeurs de la marque et de la responsabilité sociale dans les décisions d'achat
Categories: Advertising Attitudes, Media Consumption, Inclusive Advertising, Brand Perception, Consumer Insights.
Metric: Consumer attitudes, preferences, and likelihood to engage.
Coverage: United States of America – National View.
Time Period: 2024
Format: .pdf graphic file

Comment pouvez-vous utiliser ces informations ?

Boost Relevance: Tailor your advertising to align with this community’s preferences and sensitivities to ensure your message lands effectively.
Build Stronger Bonds: Identify and activate opportunities for connection by prioritizing inclusive messaging and authentic representation in your campaigns.
Increase Media ROI: Use insights on platform-specific ad acceptance and avoidance by people with disabilities to make smarter media planning decisions and reduce wasted spend.
Drive Purchase Through Purpose: Understand and align with the brand values and social causes important to the disability community to positively influence their buying decisions and build lasting loyalty.

For more information on other data and insights to help effectively engage audiences that matter most to you, contact a Nielsen representative.