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Scarborough Industry Report

$3,499

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed Industry Reports give you the comprehensive data at the local Designated Market Area (DMA) level that is necessary to navigate today’s dynamic market. Use Scarborough data to understand consumer behavior, drive product innovation, inform marketing strategies, gain a competitive advantage and make strategic business decisions. 

Industry driven dataset: Scarborough Industry Report is available for 7 industries.

  • Age groups included: General Population, 18-34, 35-54, 55+
  • Coverage: 83 DMAs
  • Time Period: July 2023 – October 2024
  • Format: .xlsx
  • Identify key markets for budget allocation and product roll outs
  • Analyze and define consumer segments
  • Increase sales of products and services

Applicable use cases: Market researchers rely on Scarborough data and consumer insights to create smarter, more informed strategy decisions.

*For full, unrestricted local consumer insights, learn more about Nielsen Scarborough.

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