Industry driven dataset: Scarborough Industry Report is available for 7 industries.
- Age groups included: General Population, 18-34, 35-54, 55+
- Coverage: 83 DMAs
- Time Period: July 2023 – October 2024
- Format: .xlsx
How can you use this information?
- Identify key markets for budget allocation and product roll outs
- Analyze and define consumer segments
- Increase sales of products and services
Applicable use cases: Market researchers rely on Scarborough data and consumer insights to create smarter, more informed strategy decisions.
*For full, unrestricted local consumer insights, learn more about Nielsen Scarborough.