Insights | 23-07-2025
Next episode: Nielsen & Spotify
Spotify tapped Nielsen expertise to better understand the growing importance of podcasts and Brazilian podcast…
Perspectivas
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Insights | 19-06-2025
Undervalued to unstoppable
PepsiCo and Nielsen teamed up to uncover what this means for brands. Download โUndervalued to Unstoppableโ…
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Insights | 03-02-2025
The Record: Q4 U.S. audio listening trends
Discover Americanโs listening behaviors across the total audio universe in Nielsenโs The Record for Q4…
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Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
Discover Americanโs listening behaviors across the total audio universe in Nielsenโs The Record for Q3 2024
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Insights | 31-07-2024
The Record: Q2 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
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Insights | 22-05-2024
Are you investing in performance marketing for the right reasons?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel…
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Insights | 25-09-2023
As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
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Insights | 22-09-2023
Webinar: Cracking the code of brand success in emerging media channels
Tune in to this insightful webinar to decode the secrets behind building powerful brands in today’s…
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Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
