Insights | 17-06-2025
Reconnecting with LGBTQ+ audiences
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the…
Perspectivas
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Insights | 18-03-2025
Need to know: What is a Designated Market Area (DMA®), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
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Insights | 07-02-2025
Radio Listening in Norway 2024: Radio and audio maintain a strong position
Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…
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Insights | 10-01-2025
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
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Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
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Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
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Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q3 2024
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Insights | 11-10-2024
Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
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Insights | 10-09-2024
Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
