3 Key Media Convergence
Trends
A guide to global media planning through shifting landscapes
Navigating a converging media landscape
The global media landscape of 2025 is a kaleidoscope of shifting patterns. Streaming platforms, social media and even retail spaces are all jockeying for a piece of the advertising pie. The convergence is creating a rich and complex mosaic of touchpoints for brands to connect with consumers.
We’ve sifted through the noise to identify the key forces shaping our industry around the world to help you adapt to change and enhance your advertising.
Find the balance between traditional and digital media
Seize the opportunity in retail media advertising
Plan for the generational shift in media consumption
Power your marketing strategies with global insights
The ongoing convergence of platforms presents new opportunities for both advertisers and platforms to develop more effective strategies. Discover how market-specific changes in technology, generational preferences, and industry practices are influencing the ways audiences engage with content and how you can reach them.
Download your guide to navigating global media planning in a converging landscape.
