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Nielsen in United States

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in United States. Learn more about our local offerings.

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Medición de la audiencia

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Explore the latest insights for United States

Artículos
Fan favorites drive the holiday viewing spirit

Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?

TV y streaming
3mins read
Artículos
From k-pop to Singles’ Day: The new data of cultural relevance

It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…

Audiencias
4mins leer
Artículos
Happy Halloween! Horror movie TV trends this spooky season

Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?

TV y streaming
4mins leer

Discover the latest news from Nielsen in United States

Nielsen launches co-viewing pilot program to further enhance TV measurement

Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and…

Read more: Nielsen launches co-viewing pilot program to further enhance TV measurement
Nielsen and Roku Expand Strategic Measurement Partnership

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite Roku gains access to…

Read more: Nielsen and Roku Expand Strategic Measurement Partnership
Expanding from the First-Ever Panel Integration, Horizon deepens integration of Blu with Nielsen ONE Advanced Audience Planning and Measurement

Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer…

Read more: Expanding from the First-Ever Panel Integration, Horizon deepens integration of Blu with Nielsen ONE Advanced Audience Planning and Measurement

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