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Australia

Head office

Level 2, Building B, 11 Talavera Road Macquarie Park NSW 2113

Tel: +61 2 8873 7000

Fax: +61 2 8873 7001

Nielsen Television Audience Measurement
Ground Floor, 166 Epping Road Lane Cove NSW 2066

Tel: +61 2 9490 6500

Fax: +61 2 9490 6599

Nielsen in Australia

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Australia. Learn more about our local offerings.

Available Solutions

Check out our newest audience segmentation offering to help power your media planning: Advanced Audiences – Australia

Medición de la audiencia

Planificación de medios

Optimización del marketing

Metadatos de contenido

Stay up to date

Explore the latest insights for Australia

Webinar
Virtual Panel Discussion: Reach, resonance, results

Discover how top marketers connect every campaign touchpoint by using unified measurement to unlock the full…

Resultados de marketing
2mins read
Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…

Medios de comunicación
3mins read
Artículos
What’s next for women’s sports: Fueling growth by proving value

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…

Deportes y juegos
7mins read

Discover the latest news from Nielsen in Australia

Aussies’ love of travel sees 12% surge in ad investment according to Nielsen

Australians’ love of travel drove a 12% surge in ad spend in 2025, with airlines, cruises and tourism bodies…

Read more: Aussies’ love of travel sees 12% surge in ad investment according to Nielsen
Nielsen Global Impact Day 2025: Expanding our global impact

On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day…

Read more: Nielsen Global Impact Day 2025: Expanding our global impact
Nielsen Ad Intel data shows increasing ad spend by insurance brands as competition increases

New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to…

Read more: Nielsen Ad Intel data shows increasing ad spend by insurance brands as competition increases

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