Hispanic representation
Representation matters
The undeniable impact of U.S. Hispanics is evident in the shifting flavor of American entertainment culture. The Hispanic community now represents 19% of the U.S. population, up 23% over the past decade, outpacing the nation’s overall population growth of 7%. and purchasing power of $4.1 trillion (Latino Donor Collaborative, 2025). Additionally, more than half are age 34 and younger—an age when many are still developing their brand and content affinity.
Nielsen Diverse Intelligence Series
Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. The series has become an industry resource to help brands better understand and reach diverse customers. The U.S. Hispanic population is becoming more diverse and intersectional than ever and when it comes to inclusion and representation, has different expectations of content creators, media platforms, brands and advertisers.
Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
4mins leer
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023…
4mins leer
Latino-led content and viewers: The building blocks for streaming success
In addition to highlighting the voracious streaming appetites of Hispanic audiences, this report provides the…
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