Warner Bros. Discovery und Nielsen unterzeichnen mehrjährigen Mess- und Analysevertrag

Warner Bros. Discovery übernimmt wichtige Big Data- und Advanced Audience-Funktionen von Nielsen

Nielsens Big Data + Panel als Währung für Warner Bros. Discovery Ad Sales-Transaktionen genutzt

New York – September 11, 2025 – Warner Bros. Discovery und Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately. The pact covers measurement for all Warner Bros. Discovery platforms across linear and streaming. 

Im Rahmen der neuen Vereinbarung wird Warner Bros. Discovery seine Partnerschaft mit Nielsen ausbauen und ab 2026 neue Services anbieten, die die Advanced Audience-Fähigkeiten von Nielsen nutzen werden. Warner Bros. Discovery wird weiterhin Nielsens Big Data + Panel als Währung für diese Upfront und darüber hinaus nutzen. 

"Wie unsere branchenführenden Berichte zeigen, ist Warner Bros. Discovery eines der Top-Medienunternehmen der Welt, das seinen Fans über alle Plattformen hinweg immer wieder Hits liefert", sagt Karthik Rao, CEO von Nielsen. "Nielsen ist das einzige Unternehmen, das Messungen für jede Art und Weise liefern kann, wie die Fans ihre Sendungen auf allen Plattformen sehen. Von Streaming über lineare und Live- bis hin zu On-Demand-Sendungen liefern wir Warner Bros. Discovery die Daten, die das Unternehmen benötigt, um sein Geschäft auszubauen. Wir freuen uns sehr, unsere Partnerschaft zu erweitern, damit wir Warner Bros. Discovery und unseren gemeinsamen Werbekunden genaue Daten liefern können."

“At WBD, our priority is to provide clients the most reliable tools and actionable insights to better reach their audiences and maximize their campaigns’ effectiveness,” said David Porter, Head of Ad Sales Data, Insights, and Research at Warner Bros. Discovery. “As the industry continues to accelerate currency innovation and optionality across the marketplace, Nielsen’s robust measurement capabilities will deliver our partners smarter data and solutions to better capture performance and viewership across all screens, further optimizing the impact of their ad spend and inventory.”

The deal comes on the heels of a number of Nielsen innovations. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its  November 2024 announcement of its accreditation for a first-party live streaming solution. Big Data + Panel is being used as currency for Upfront transactions for the first time this year. And Nielsen continues to be the premier source of streaming TV measurement.

Über Warner Bros. Discovery US Advertising Sales

Warner Bros. Discovery US Advertising Sales (WBDAS) represents the most complete and differentiated collection of brands in North America, including Max, HBO, TNT, Discovery, TLC, Food Network, CNN, HGTV, DC, Adult Swim, and Warner Bros.  Leveraging industry-leading IP across scripted, unscripted, news, movies, sports, and more, WBDAS offers advertisers unparalleled access to key demographics and high-engagement environments across every network and platform at the company. With a dynamic suite of platform and distribution channels, WBDAS creates curated and innovative partnerships for brands across streaming, digital, and linear to unlock the full potential of the OneWBD ecosystem. Data-driven insights and cutting-edge technologies enable WBDAS to deliver innovative, cross-platform advertising solutions, helping advertisers authentically connect with valuable audiences.  WBDAS is part of WBD’s Revenue and Strategy Division.   

To learn how Warner Bros. Discovery US Advertising Sales elevates brand storytelling, please visit here. 

Über Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook und Instagram).

Kontakte

Carole Robinson
Nielsen Communications
Carole.Robinson@nielsen.com