Der New Yorker Nationalfeiertag, die Golden Globes und Dramaserien mit Drehbüchern sind ebenfalls sehr beliebt bei den Zuschauern.
Netflix erzielt einen neuen Plattformrekord, angetrieben von 9 Mrd. Sehminuten von "Squid Game
Am 11. Januar werden täglich 47 Milliarden Streaming-Minuten gezählt, angeheizt durch das exklusive NFL Wild Card-Spiel von Prime Video
NEW YORK - February 18, 2025 – Nielsen’s January 2025 report of The Gauge™ revealed that TV viewing in January was up 5% compared with an already robust December, driven largely by current events and seasonal factors. Football again played a significant role in January’s monthly viewing uptick, with games across the NFL and NCAA drawing big audiences and contributing to share increases for both broadcast (+0.1pt., 22.5%) and cable (+0.6pt., 24.4%).
Das AFC-Meisterschaftsspiel der NFL auf CBS erreichte am Sonntag, dem 26. Januar, mit 57,4 Millionen Zuschauern die höchste Einschaltquote in diesem Monat, gefolgt vom NFC-Meisterschaftsspiel, das am selben Tag 44,2 Millionen Zuschauer auf FOX erreichte. Die Berichterstattung über die College Football Playoffs auf ESPN trug neben verschiedenen Bowl-Spielen dazu bei, dass die Einschaltquoten im Kabel im Januar um 42 % stiegen. Darüber hinaus waren die sieben CFP-Spiele, die im Januar in den Bericht aufgenommen wurden (vier Viertelfinale, zwei Halbfinale und die nationale Meisterschaft) die sieben meistgesehenen Kabelübertragungen in diesem Monat, angeführt von 22,1 Millionen Zuschauern, die das nationale Meisterschaftsspiel am 20. Januar verfolgten.
January also highlighted how consumers’ viewing habits have evolved to become more flexible when seeking out preferred content across various distribution platforms. Prime Video exclusively streamed the NFL Wild Card playoff game between the Pittsburgh Steelers and the Baltimore Ravens on January 11, which in turn helped drive the second-highest day of streaming on record. Behind the current all-time high of 51.2 billion streaming minutes set on Christmas Day 2024, January 11, 2025 produced over 47 billion streaming minutes in total.
Outside of sports events, traditional television drew audiences by other means as well. Overall broadcast viewing was up 5.1% in January, benefiting from increases to drama series (+15%) and news (+18%). The top non-sports broadcast telecasts in January were an eclectic mix led by ABC’s New Year’s Rockin’ Eve with 17.9 million viewers, followed by the post-AFC Championship premier of Watson on CBS with 10.8 million, and the Golden Globe Awards on CBS with 9.7 million. Meanwhile, cable viewing exhibited a 7% monthly increase, and, in addition to the 42% lift in sports viewership, cable also benefited from a 26% increase in news viewing. FOX News Channel dominated non-sports telecasts this month, led by its Inauguration Day coverage.
Was das Streaming betrifft, so stieg die Streaming-Nutzung im Januar um 3 % gegenüber Dezember, und die Kategorie hatte mit 42,6 % den größten Anteil am Fernsehen. Im Jahresvergleich stieg die Streaming-Nutzung um 21 % gegenüber Januar 2024, und die Kategorie hat einen Anteil von 6,6 % am Fernsehkonsum gewonnen.
Bemerkenswert unter den Streaming-Plattformen:
- Netflix followed a robust December with an even stronger January, as viewership rose 7% to lead the streamer to a new platform record of 8.6% of TV. Netflix’s big month was due in large part to Squid Game, which generated 9 billion viewing minutes as January’s top streaming title.
- Auch der Roku Channel konnte seine Wachstumssträhne fortsetzen und im vierten Monat in Folge eine neue Bestmarke für die Plattform aufstellen. Im Januar stieg die Zuschauerzahl um 9 % und erreichte 2,1 % des Fernsehens.
- As indicated in the December 2024 Gauge report, this marks the first month that Disney’s streaming entities (Disney+, Hulu and ESPN+) are consolidated into a single share. “Disney Streaming” began the year with a 4.7% share of TV. Bluey, which received Nielsen’s first ARTEY Award for top streaming title in 2024, was January’s second most-streamed program with 4.7 billion viewing minutes accumulated on Disney+.
- The Paramount+ original series Landmann rounded out the top three streaming titles in January with 4.4 billion viewing minutes, and helped the streamer tie its platform best share with 1.4% of TV.
Note: Disney+, Hulu and ESPN+ viewing have been aggregated into a single total represented as “Disney Streaming” beginning with the January 2025 Gauge report. This change is due to Disney making Hulu and ESPN+ content available within the Disney+ app for certain subscribers, which could affect crediting between Disney’s streaming properties as it relates to The Gauge.
Die Intervalldaten für Januar 2025 umfassten den 30.12.2024 bis 26.01.2025. Die Nielsen-Berichterstattung folgt dem Sendekalender mit Messwochen, die von Montag bis Sonntag laufen.
Über The Gauge™
Das Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Das Medienverteiler-Messgerät, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Über Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook und Instagram).
Presse Kontakt
Lauren Pabst
