Auckland, March 20, 2025 – Nielsen Ad Intel’s latest data shows advertising expenditure across New Zealand’s Investment, Finance, and Banking sector jumped by 4.1% year-on-year, topping $295.3 million between February 2024 and January 2025.
Top-Anzeigenkategorien für Investitionen, Finanzen und Bankwesen
Banks remained the sector’s largest advertisers, investing $179.5 million – an increase of 2.9%, YoY. However, finance and investment companies showed the most significant growth, up 18% to $91.6 million, followed by credit cards ($20.3 million), miscellaneous financial services ($3 million), and building societies ($365,000).
Top-Investitions-, Finanz- und Bankensektor-Anzeigenkunden
Zu den führenden Werbetreibenden des vergangenen Jahres gehörten ANZ, Bank of New Zealand, ASB Bank, Kiwibank und Westpac, wobei Latitude Financial Services einen bemerkenswerten Sprung von Platz 32 auf Platz 6 machte.
Additionally, Nielsen Consumer Media Insights (CMI) found that despite steady satisfaction with financial providers (73% of New Zealanders remain satisfied or very satisfied with their primary bank) consumer financial pressures continue to mount. The percentage of people reporting they have “no spare money and are going backwards” rose from 10.7% to 12.7%, highlighting growing cost-of-living concerns.
Darüber hinaus ergreifen mehr Neuseeländer proaktive finanzielle Maßnahmen: Fast die Hälfte (47,4 %) plant, ihre Ausgaben zu reduzieren, und mehr als ein Drittel (36 %) will in den nächsten drei Monaten ihre Ersparnisse erhöhen.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, said: “This data reflects how financial institutions are responding to an increasingly pressured consumer landscape. Understanding the complex New Zealand advertising market is crucial for financial brands aiming to effectively connect with a wide range of consumers, from those building and managing wealth, to those facing financial pressures, and the many millions in between.”
Über Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
About Nielsen Ad Intel
Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
Über Nielsen CMI (CMI)
Consumer Media Insights is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media Insights helps you shape successful brand, advertising and marketing strategies.
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Presse Kontakt
Dan Chapman
dan.chapman@nielsen.com
+61 4040884
