- Nielsen ist der erste akkreditierte nationale Anbieter von TV-Publikumsmessungen für Big Data + Panel
- Nielsen befürwortet Big Data + Panel als Währung auf dem Weg zur Upfront 2025
- Branchengestützte Big Data- und Panel verbessert jeden Teil des Media-Einkaufs- und -Verkaufsprozesses
New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel.
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO. “No one else pairs a high quality, representative panel with a data set this large, pulling from smart TVs and set top boxes in more than 45 million homes. I believe Big Data + Panel gives the industry the most accurate measurement in the history of TV. We’re grateful to our clients for helping us innovate once again.”
“MRC has completed and evaluated rigorous audits of Nielsen’s National Service and its new components, including first party streaming (thus far consisting of select NFL games) and the integration of big data,” said George Ivie, CEO and Executive Director of the MRC. “We have now approved the integration of big data so this combined methodology can be considered MRC accredited; we appreciate Nielsen’s inclusion of this in the MRC accreditation process.” George added, “this effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates.” George Ivie, Media Rating Council.
“The NFL continues to support Nielsen’s efforts to modernize measurement so we can all benefit from accurate insights in an increasingly fragmented media marketplace,” said Paul Ballew, Chief Data & Analytic Officer of the NFL. “The accreditation of their Big Data solution is a significant step in the journey and we commend Nielsen for their efforts.”
Big Data + Panel National TV Measurement kombiniert die einzigartige, qualitativ hochwertige, repräsentative panel von Nielsen mit Daten von Kabel-, Satelliten-Set-Top-Boxen und Smart-TVs aus 45 Millionen Haushalten und 75 Millionen Geräten. Big Data + Panel unterstützt die Planung und Messung im Nielsen-Ökosystem und in den Systemen der Partner und ermöglicht plattformübergreifende, erweiterte Zielgruppen in großem Umfang. Diese Messinnovation kann genutzt werden, um die Medienbranche über die Werbeplanung und den Werbeeinkauf hinaus zu unterstützen, indem sie dazu beiträgt, Entscheidungen über die Programmierung von Inhalten und die Lizenzvergabe sowie die Einspeisevergütung für TV-Vertriebsverträge zu treffen. Big Data + Panel wurde von vielen Sendern und Agenturen für die Upfront-Saison 2024 übernommen, und Nielsen befürwortet seine Verwendung als Währung für die Upfront 2025.
This continues Nielsen’s track record of innovation and modernization, reinforcing its leadership position in audience measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement, which is also being submitted to MRC for evaluation and is in process. Nielsen is also the industry leader in streaming measurement with widely adopted products like Streaming Content Ratings (which feeds in Nielsen’s Streaming Top 10) and Streaming Platform Ratings (which provides the streaming data behind The Gauge and Media Distributor Gauge).
Für Werbetreibende und Agenturen hat Nielsen vor kurzem Nielsen ONE erweitert, um neben fortschrittlichen Zielgruppen, Planung und Messung auch Outcomes-Funktionen anzubieten. Nielsen liefert auch weiterhin deduplizierte Cross-Media-Lösungen, die sich auf Goldstandard-Daten und akkreditierte Methoden stützen. Nielsen ONE wird derzeit nicht zur Prüfung/Bewertung an die MRC übermittelt, dies ist jedoch für die Zukunft geplant.
Über Big Data + Panel
In the TV measurement space, big data refers to return-path data (RPD) from cable and satellite set-top boxes, as well as automatic content recognition (ACR) data from internet-connected smart TVs. Nielsen partners with companies like Comcast, DirecTV, Dish Network, Roku and Vizio, providing access to granular data from 45 million households (and 75 million devices) in the U.S. alone. Nielsen is also incorporating first-party data from participating streaming services to help measure audiences for live streaming events. These are massive datasets that capture TV viewing at the device level.
Nielsen uniquely goes farther than device-level data, verifying at the persons-level with panel data. For instance, when Nielsen analyzes RPD or ACR data, the company can identify what devices are part of its panels and compare the tuning data in those homes to the individual viewing behavior captured by Nielsen meters. By using panels as a source of truth, Nielsen developed robust methods to calibrate big data, assign viewing to the right individuals, and project audience estimates to the entire TV population, not just those in the big data dataset. For more on Big Data + Panel, watch this video.
Über Nielsen
Nielsen ist ein weltweit führender Anbieter von Publikumsmessung, Daten und Analysen. Durch unser Verständnis von Menschen und ihrem Verhalten über alle Kanäle und Plattformen hinweg geben wir unseren Kunden unabhängige und umsetzbare Informationen an die Hand, damit sie mit ihren globalen Zielgruppen in Kontakt treten und sich engagieren können - heute und in Zukunft.
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen’s measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook und Instagram).
Kontakte
Jake Urbanski, Nielsen-Kommunikation Jake.Urbanski@Nielsen.com
