Marken können maßgeschneiderte Erkenntnisse nutzen, um den besten Nutzen aus Investitionen zu ziehen
London – July 17, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced that it is using AI object detection software, within its Ad Intel product, to locate and capture logos across advertising materials. This enables Nielsen to give its clients bespoke and tailored advanced insight for their competitor analysis.
Durch den Einsatz der Objekterkennungstechnologie ist Nielsen in der Lage, seinen Kunden umfassende Wettbewerbsanalysen zur Verwendung von Logos oder anderen Objekten in Werbespots anzubieten. Die Technologie kann eine breite Palette von Objekten erkennen, und ihre Architektur ermöglicht eine einfache Anpassung und Integration. Sie ist hochgradig skalierbar und in der Lage, große Datenmengen zu verarbeiten.
John Mead, Ad Intel Client Service Lead, EMEA, commented: “Whether it is the upcoming Paris Olympics, the 2026 FIFA World Cup, or any other global tentpole event, there are stringent rules and regulations around the use of official logos. This use of AI object detection software allows us to locate and capture images so that we can check if any non-official brands are illicitly using assets, particularly logos. Official partners and sponsors will often have the exclusive rights to utilise these marketing assets, and we are now able to help these brands to ensure that they are getting the best value from their investments. Additionally, we can support global events to ensure that their Partners and Supporters are using the official assets in the correct way, and not misusing intellectual property rights and advertising guidelines and are not becoming the victims of ambush marketing by other brands.”
Das Nielsen-Produkt Ad Intel ist die umfassendste Quelle für wettbewerbsfähige globale Werbedaten, die derzeit verfügbar ist. Die Plattform ermöglicht Werbetreibenden, Agenturen, Verlagen und Werbeplattformen die Überwachung von Werbeaktivitäten in den Bereichen TV, Audio, Digital (einschließlich Search und Social in ausgewählten Märkten), Print, Out of Home und Kino. Ad Intel bietet umfassende plattformübergreifende Werbedaten mit umsetzbaren Erkenntnissen, um potenzielle Kunden zu identifizieren, Markenstrategien zu analysieren und aus vergangenen Werbekampagnen zu lernen, um die nächste Kampagne zu planen.
Über Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
Presse Kontakt
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
