Sydney, 27 August – Nielsen, a global leader in audience measurement, data and analytics, today announced the expansion of YouTube Connected TV (CTV) ads measurement to include deduplication with mobile and desktop devices in Australia, building on more than a decade of deduplicated digital ad reach metrics (across computer and mobile) for Nielsen in this important market.
Following the February announcement of the expansion of Nielsenโs measurement of YouTube ads into 11 global markets, the Australian launch means that it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV – in the market.
Die Messung der YouTube CTV-App in Nielsen ONE Ads, der plattformรผbergreifenden Produktreihe des Unternehmens zur Messung von Kampagnen, umfasst Co-Viewing und wird mit anderen YouTube-Kampagnen auf Computern und mobilen Gerรคten abgeglichen.
Monique Perry, Managing Director of Nielsen Pacific, said: โTodayโs launch gives Nielsenโs agency and advertiser clients a complete picture of YouTube campaign performance through an independent, comparable measurement system, which allows them to measure and analyse YouTubeโs ad reach across computer, mobile, and CTV devices as part of their overall digital campaigns.
The inclusion of YouTube on CTV is the next step in a more than decade-long commitment to independent, deduplicated digital measurement by Nielsen in Australia, and provides much-needed coverage against the latest digital devices – connected televisions (CTV).โ
Die Aufnahme der Messung von YouTube CTV in Nielsen ONE Ads ermรถglicht es den Kรคufern, die Reichweite besser zu verstehen, die Hรคufigkeit zu verwalten und das Publikum ihrer Einkรคufe auf YouTube mit grรถรerer Vergleichbarkeit als je zuvor zu รผberprรผfen.
รber Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiencesโnow and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
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Dan Chapman
dan.chapman@niesen.com
+61 4040884
