Zum ersten Mal können Werbetreibende und Agenturen die Kampagnenleistung auf TikTok direkt mit anderen Publishern über alle Bildschirme hinweg vergleichen, und zwar über Nielsen ONE
NEW YORK – December 5, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the U.S. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across all screens, including digital, CTV, and linear. With a better understanding of TikTok’s unique contribution to audience reach, buyers can build more effective media plans , connect with the right audience, and improve return on media investment.
Capturing audience engagement on platforms like TikTok is critical as audiences move seamlessly across platforms and devices. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach. The integration with TikTok uses cleanroom technology and Nielsen’s industry-leading panels and data assets to provide independent and verified reporting of demographic data for campaign measurement in Nielsen ONE.
“In the dynamic video landscape, brands need to extend their reach beyond traditional channels. TikTok’s commitment to providing diverse measurement tools, including our integration with Nielsen ONE, enables advertisers to understand and leverage cross-media engagement, driving meaningful results,” said Jorge Ruiz, Global Head of Marketing Science TikTok.
"Inmitten eines fragmentierten Ökosystems stehen Werbetreibende zunehmend vor der Herausforderung, den Mehrwert der einzelnen Elemente ihres Mediaplans zu verstehen und zu belegen. Die Integration von TikTok in Nielsen ONE ist ein wichtiger Teil des Puzzles. Sie schafft die dringend benötigte Klarheit und hilft Werbetreibenden, fundierte Entscheidungen bei der Planung und Messung ihrer plattform- und verlagsübergreifenden Kampagnen zu treffen", sagt Ameneh Atai, GM of Audience Measurement bei Nielsen.
This announcement reinforces Nielsen’s track record of innovation and modernization of its measurement, coming on the heels of the MRC’s accreditation of integration of first-party live streaming data into National TV measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement.
Für Werbetreibende, Agenturen und Publisher hat Nielsen kürzlich Nielsen ONE um Outcome-Funktionen erweitert, zusätzlich zu erweiterten Zielgruppen, Planung und Messung. Die Messungen von Nielsen basieren auf Daten auf Personenebene aus panels von über 1,2 Millionen Personen und werden durch die größte Big-Data-Basis der Branche und die breiteste Abdeckung in den Bereichen Digital, Linear, Streaming und CTV unterstützt.
Über Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook und Instagram).
Presse Kontakt
Sarah Muratore
sarah.muratore@nielsen.com
