LiveRamp’s RampID technology supports data integration and granular insights for publishers and buyers
NEW YORK – June 13, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE.
Durch die Vereinbarung werden Erst- und Drittanbieter-Datenquellen über LiveRamp nahtlos mit Nielsen verbunden, was eine plattformübergreifende Planung und Messung von Zielgruppen ermöglicht, indem Nielsen ONE Ads, die Planungs-Suite von Nielsen, und die Data Driven Linear-Lösungen von Nielsen genutzt werden. Kunden können erweiterte Zielgruppen im gesamten Nielsen-Ökosystem für eine ganzheitliche, durchgängige Planung und Messung über Bildschirme hinweg sowohl auf Haushalts- als auch auf Personenebene erstellen und nutzen.
Die Integration von LiveRamp fördert die Interoperabilität von Nielsen auf dem Markt und erweitert die langjährigen Integrationen mit Verlagen, Plattformen, Datenanbietern und Agentur-Holdinggesellschaften. Die Hinzufügung von LiveRamps RampID für die Konnektivität und Zusammenarbeit mit dem Ökosystem ermöglicht vollständige, plattformübergreifende Anwendungsfälle, die es den Kunden ermöglichen, on-the-fly Zielgruppen in großem Umfang für eine verbesserte plattformübergreifende TV-Planung und -Messung aufzubauen und zu bewerten.
“We’ve seen the industry demand grow across linear and digital for highly targeted audiences powered by big data,” said Stefan Maris, Chief Partnerships Officer, Nielsen. “Our integration with LiveRamp enables seamless connectivity of both first and third-party data to plan and measure advanced audiences at scale using Big Data + Panel.”
“Our integration with Nielsen delivers a more holistic and detailed understanding of audiences across screens that empowers both brands and agencies to improve activation, and publishers to enhance the value of their inventory,” said Vihan Sharma, Chief Revenue Officer, LiveRamp. “All parties gain access to deep insights that fuel a powerful flywheel around planning and measurement.”
“LiveRamp and Nielsen’s new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients,” said Mike Bregman, Chief Activation Officer for Havas Media Network North America. “This integrated solution will enable us to leverage first- and third-party data and we’re excited to introduce it across our portfolio.”
Über Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com und verbinden Sie sich mit uns in den sozialen Medien (Twitter, LinkedIn, Facebook und Instagram).
Über LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Learn more at www.liveramp.com.
Kontakt zur Presse
Landon Oakum
Sr. Communications Manager
landon.oakum@nielsen.com
