Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.
Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organized hierarchically from broad, high-level concepts (Level 1) to more granular, specific concepts (Level 4). For example, under the broad L1 mood descriptor of “fun” sits ‘quirky,’ one of 22 more granular mood descriptors.
Gracenote weist Filmen und Fernsehsendungen schrittweise granulare Deskriptoren zu, um ein möglichst klares Verständnis ihres Aufbaus über mehrere Dimensionen hinweg zu ermöglichen. Die hierarchische Struktur der Taxonomie ermöglicht auch den Vergleich und die Gegenüberstellung von Inhalten anhand der entsprechenden umfassenderen, übergeordneten Deskriptoren.
Das haben wir herausgefunden, als wir die Stimmungen der für den besten Film nominierten Filme der letzten 15 Jahre analysierten.
• The most important moods of 82% of the 136 movies nominated for Best Picture since 2010 include those classified under just four of the possible 17 at the top of Gracenote’s mood hierarchy – “emotional”, “fun”, “powerful” or “tense”.
• This year, nine of the 10 nominees’ most important moods come from within one of these four groups. The sole exception is Schlechte Dinge whose primary mood is ‘wondrous’, classified under “fantastic” by Gracenote’s taxonomy.
• The “thoughtful” Parasite (2020) is the only Best Picture winner since The Departed (2007) which does not have a primary mood classified under “emotional”, “fun”, “powerful” or “tense” in Gracenote’s Video Descriptors.
• “Powerful” movies have been the most popular nominees for Best Picture over the past 15 years. The ‘epic’, ‘gripping’ Oppenheimer, the ‘compelling’ Die Killer des Blumenmonds and the ‘uplifting’ Vergangene Leben are all “powerful” nominees this year.
• Vergangene Leben also has a “romantic” mood and is therefore the only one of this year’s nominees with one of the eight calmer L1 moods amongst its primary descriptions.
• Only 26% of nominees for Best Picture in the last 10 years have had one of these eight calmer L1 moods amongst their most important features – “heartwarming”, “thoughtful”, “introspective”, “mysterious”, “upbeat”, “romantic”, “serious” or “dark” according to Gracenote’s analysis. In the 10 years from 2005 to 2014, 42% of Best Picture nominees had one of these primary L1 moods.
• Amerikanische Belletristik, Barbie und Die Überlebenden are this year’s “fun” nominees with all three being either ‘satirical’, ‘hilarious’ or both according to Gracenote.
• The ‘moving’ Maestro and ‘somber’ Die Zone von Interesse both have “emotional” moods. The Zone of Interest, like Die Killer des Blumenmonds, also has a “frightening” mood amongst its most important.
• “Frightening” moods are unusual amongst Best Picture nominees. Since 2010, the only “frightening” Best Picture nominees before this year’s pair were the ‘terrifying’ Get Out (2017) and the ‘brutal’ 127 Hours (2011).
• The “tense” Anatomie eines Sturzes and the aforementioned “fantastic” Schlechte Dinge complete this year’s Best Picture nominees.
Anmerkung: Sinnlich ist in der obigen Tabelle nicht enthalten. Keiner der für den besten Film nominierten Filme hatte jemals eine Grundstimmung, die in die Gruppe der sinnlichen Filme fällt.
Primäre Stimmungen für die diesjährigen Oscar-Nominierten für den besten Film
| Film | L4 – Granular/Child Descriptors | L1 – Broad/Parent Descriptors |
| Amerikanische Belletristik | Satirisch, spannungsgeladen | Spaß, Spannung |
| Anatomie eines Sturzes | Unvorhersehbar | Gespannt |
| Barbie | Urkomisch, Satirisch | Spaß |
| Die Überlebenden | Urkomisch | Spaß |
| Die Killer des Blumenmonds | Fesselnd, beunruhigend | Mächtig, beängstigend |
| Maestro | Umzug | Emotional |
| Oppenheimer | Ergreifend, episch | Leistungsstarke |
| Vergangene Leben | Aufmunternd, Romantisch | Kraftvoll, romantisch |
| Schlechte Dinge | Wundersam | Fantastisch |
| Die Zone von Interesse | Düster, erschütternd | Emotional, erschreckend |
Über Gracenote Video Deskriptoren
Gracenote Video Descriptors, part of Gracenote’s Advanced Discovery suite of offerings, provides hierarchical, rich descriptors with a structured global taxonomy applied across content. The taxonomy provides descriptors across mood, theme, scenario, character, setting and topic, enabling customers to connect audiences with fresh and relevant content aligning with their preferences – increasing viewer satisfaction, engagement and retention on their services. For more information: https://beta.nielsen.com/solutions/content-metadata/video-descriptors
About Gracenote
Gracenote ist der Geschäftsbereich für Inhaltslösungen von Nielsen, der Unterhaltungsmetadaten, Inhalts-IDs und damit zusammenhängende Angebote für die weltweit führenden Produzenten, Vertreiber und Plattformen bereitstellt. Die Technologie von Gracenote ermöglicht eine fortschrittliche Navigation und Entdeckung von Inhalten und stellt sicher, dass die Verbraucher leicht zu der Musik, den Fernsehsendungen, den Filmen und dem Sport gelangen können, die sie lieben, während leistungsstarke Inhaltsanalysen komplexe Geschäftsentscheidungen vereinfachen.
Über Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
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