Mediaeinkäufer, Werbetreibende und Agenturen, die sich auf ein effektiveres Targeting und einen besseren ROI konzentrieren, werden am meisten von der Einführung von Nielsen Media Impact SK profitieren
Seoul, South Korea - October 5, 2023 - Nielsen, a global leader in audience measurement, data and analytics today announced the South Korean launch of Nielsen Media Impact (NMI) – an industry-leading media planning and optimisation solution, delivering a comprehensive overview of where consumers are engaging with content, and the most effective ways to reach them.
Auf der Grundlage der einzigartigen Analysen und Erkenntnisse von Nielsen, einschließlich panels und digitaler Daten, bietet NMI der südkoreanischen Medienbranche deduplizierte Mediennutzungsdaten über mehrere Plattformen hinweg in einer benutzerfreundlichen Planungsoberfläche.
Darüber hinaus bietet NMI Werbetreibenden, Agenturen und Verlagen die Möglichkeit zu erfahren, mit welchen Medienkombinationen sie ihre wichtigsten Zielgruppen am ehesten erreichen, wie viel Zeit diese Zielgruppen in den verschiedenen Medienkanälen verbringen und welche demografischen Informationen sie benötigen.
Die NMI-Daten ermöglichen es den Nutzern auch, Medienpläne auf der Grundlage erweiterter Zielgruppenattribute zu erstellen, wie z. B. psychografische Daten, Lebensstil und Medienverhalten, die für ein effektives Targeting unerlässlich sind.
Key benefits
- Bestimmen Sie die Eigenschaften und Kombinationen von Medienkanälen, die sich am besten für die Kampagnenausrichtung eignen.
- Verstehen Sie die effektivsten Treiber für einzigartige Reichweite und maximalen ROI
- Optimierung der Planung und der Budgets, um die Ziele über mehrere Kanäle hinweg möglichst effektiv zu erreichen
- Bewertung der Effektivität von erweiterten Zielgruppensegmenten, die weit über grundlegende demografische Daten hinausgehen
Nielsen Asia Managing Director (Advertisers & Agencies), Aaron Rigby added: “In order to meet the rapidly-changing media consumption habits of Koreans, it’s crucial that the nation’s agencies, advertisers, and publishers have a planning solution that enables cost-effective decision-making about where and when to engage audiences with content and advertising. That’s what NMI does best. Its launch in South Korea highlights our commitment to empowering the industry to make data-informed decisions. It allows ad buyers and sellers to easily craft local or national media plans to understand where consumers are engaging with their content and the most efficient ways to reach them.”
Nielsen Media Korea Director (Advertisers & Agencies), Inho Um, said: “NMI offers a unique lens to the South Korean industry, enabling effective decision-making about where and when to engage audiences with content and advertising on multiple levels. Its arrival in the market unlocks access to new insights on media allocation and schedule optimisation, delivering better reach across an audience of platform nomads. Whether you’re looking to showcase the benefits of your media or determine the optimal combination of ads to reach your target audience, NMI has you covered.”
South Korean media agency, Spring & Flower, is one of the first industry players to embrace the competitive advantage offered by Nielsen NMI, signing on as one of the product’s launch clients. Head of Media Analysis & Experience for the company, Sangyoon Hong, said: “Advertisers are increasingly asking for integrated insights and consolidated performance metrics for their online and offline media operations, so it made sense for us to be one of the first agencies in the country to implement a cutting-edge solution like NMI. It allows us to customise our client data analytics in so many exciting ways and we’re thrilled to make its many features available to our new and existing clients.”
Über Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
Mehr Informationen unter www.nielsen.com und verbinden Sie sich mit uns in den sozialen Medien (Twitter, LinkedIn, Facebook und Instagram).
About Spring & Flower
SPRING & FLOWER is a hybrid branding Company that breaks boundaries and delivers solutions for today’s world. We find your brand’s real problems and design brand experiences with strategy and creative language that moves people. We are involved in everything from the birth to the growth of a brand, including commercial film, media, digital content, pop-up stores, merchandise, publishing, music, and sales performance marketing.
Mehr Informationen unter www.springnflower.com and Instagram at www.instagram.com/springnflower.
Media Contact
Dan Chapman
Assoc. Direktor, Kommunikation, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462
Kyoji Nakao
Manager, Communications, Nielsen APAC
kyoji.nakao@nielsen.com
+81-80-4597-4256
