Studio71 nutzt Nielsen für "Always On" Digital Ad Ratings

Digital Ad Ratings bietet einen umfassenden Überblick über das Publikum von Studio71 in seinem Netzwerk

NEW YORK – May 26, 2022 – Global media company Studio71 and Nielsen (NYSE: NLSN) announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement. The agreement enables Studio71 to run DAR in all 37 global markets where DAR is available.

Studio71 will use Nielsen’s “Always On” DAR measurement to get a comprehensive view of its cross-channel networks, including connected TV (CTV).  This will enable evaluation of the performance of advertising campaigns with independent, third-party, audience verification metrics and consistent persons-level reporting.

“Nielsen Digital Ad Ratings, widely adopted by advertisers, gives Studio71 more holistic insights and will demonstrate the true breadth of their inventory to fully showcase their value to media buyers, agencies and advertisers,” said Kim Gilberti, SVP, Product Management, Nielsen. “Enabling ’Always On’ measurement is critical for publishers because it expands visibility into their entire portfolio performance, leveraging data to drive more efficient media plans and, ultimately, a higher return on investment. It also makes it seamless for advertisers to enable measurement at scale.”

Vermarkter, die sich für die "Always On"-DAR-Messung auf Studio71 entscheiden, erhalten mehr Impressionsdaten, um die Auslieferung von Anzeigen an die gewünschten Zielgruppen zu verbessern, die Reichweite zu verstehen und die Häufigkeit zu steuern sowie die Zielgruppe, die die Werbung sieht, besser zu verstehen.

"Die 'Always On'-DAR-Integration von Nielsen gibt uns die Möglichkeit, demografische Taschen innerhalb unseres Werbeinventars kontinuierlich zu analysieren und zu optimieren. Im Gegenzug können wir diese Daten effektiver für die Mediaplanung und das Targeting nutzen", so Tariq Abouddafar, SVP of Ad Platform Operations, Studio71. "So können wir unseren Kunden noch mehr Effizienz bieten, indem wir Werbevergeudung eliminieren. Seit unserer Integration haben unsere Partner enorme Leistungssteigerungen bei der Erreichung ihrer Zielgruppen festgestellt, was durch die führenden Messfunktionen von Nielsen bestätigt wird."

Agreements like this are another important step towards increased industry coverage which will be provided via Nielsen ONE, the forthcoming single source, cross-media measurement solution. The media industry needs comprehensive coverage across platforms, services and devices and measurement of all audiences, including CTV and streaming. Solutions like “Always On” DAR measurement will help Studio71, a digital first company, demonstrate the reach their network has for advertisers, and will allow Studio71 to compete for cross-media spend. Studio71’s network runs across computer, mobile and CTV devices which emphasizes the importance of third-party cross-device monitoring and consistent persons-level reporting for the company.