Nielsen erhält Verlängerung der Radiomessung in Norwegen

Oslo, Norway, January 10, 2022 – The Norway MOC selected Nielsen as the independent radio measurement provider, extending the existing contract from January 2023. 

The measurement is carried out on behalf of NRK, Bauer Media and the P4 group. Nielsen’s measurement reports listening to most types of audio content from the broadcaster’s stations, regardless of the distribution platform and equipment used to listen. The purpose of the measurement is to provide a representative picture of the listening behaviour of Norwegians. Nielsen’s measurement enables media buying and selling by reporting how many people listen to the various radio stations, who listens, and how long they listen. The granular reporting can also distinguish between listening places, such as at home, outside and in secondary homes, as well as in the car.

Seit 2019 liefert Nielsen mit seinem 2.000 Personen umfassenden panel zuverlässig eine konsistente Radiowährungsmessung. Nielsen wird den Service im Rahmen der neuen Vereinbarung weiterentwickeln, um ein tieferes Verständnis und eine bessere Darstellung der norwegischen Radiohörer zu erreichen. 

Among the new elements of the measurement is an adjustment for listening consumed using headphones, as well as an introduction of Nielsen’s newly developed wearables meters. The new service will further allow commercial broadcasters to make better use of their commercial inventory and target adverts on their digital platforms. 

“Nielsen has delivered a solid radio measurement in the current contract period, with strong professional integrity and a high service level. With this, Nielsen has written a new chapter for the high ambitions of Norwegian radio to measure radio according to world-class methodologies. We strongly believe that the next period from 2023 will lift radio measurement in Norway even further “, says chairman of the MOC, Kristian Tolonen from NRK.

"Wir freuen uns sehr über das Ergebnis dieser Ausschreibung, bei der wir uns mit starken internationalen Wettbewerbern messen mussten. Das MOC ist erneut zu dem Schluss gekommen, dass Nielsen die beste Lösung für die Radiomessung bietet, was nach der Arbeit, die wir während der ersten Vertragslaufzeit geleistet haben, äußerst motivierend und lohnend ist", sagt Ragnhild Herlofsen, Market Leader von Nielsen in Norwegen.

“Nielsen has made a clear business decision to invest heavily, both in terms of resources and technology – in developing and future proofing our media measurements so we can stay relevant in the market. The Norwegian radio broadcasters are known to be amongst the most forward-leaning in the industry, and to be able to continue the collaboration with this group is truly inspiring”, says Herlofsen.  

Nielsen verfügt weltweit über mehr als 75 Jahre Erfahrung mit Radiomessungen und hält eine Vielzahl von Patenten für Messtechnik, darunter die Personal People Meter (PPM)-Technologie, die seit 2006 zur Messung der Radiohörer in Norwegen eingesetzt wird.