Die Vereinbarung umfasst RADAR®, den einzigen Nielsen-Audiodienst mit Werbeeinschaltquoten für Radiosender
New York – Feb. 9, 2022 – AdLarge and Nielsen (NYSE:NLSN) announced they have entered into a multi-year renewal agreement for Nielsen Audio measurement. With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
AdLarge Media ist das führende unabhängige Unternehmen für Anzeigenverkauf und Content, das sich auf Podcasts, AM/FM, Streaming und Lifestyle-Audioinhalte auf Abruf spezialisiert hat. AdLarge nutzt seit 2013 den Messdienst von Nielsen.
“RADAR® continues to be an extremely integral part of the purchasing and decision-making process for advertisers,” said Don Wachsmith, Chief Revenue Officer of AdLarge Media. “Subscribers are required to adhere to strict guidelines in order to provide agencies with secure and accurate information. RADAR®’s measurement data remains the most proven and reliable in the marketplace today.”
"AdLarge ist ein führendes Unternehmen im Audiobereich, und wir freuen uns, unsere Zusammenarbeit fortzusetzen", so Bruce Supovitz, SVP/National Audio Services, Nielsen Audio. "AdLarge bietet eine enorme Bandbreite, indem es sich auf alle Audioumgebungen über alle Plattformen hinweg konzentriert, und wir freuen uns darauf, sie weiterhin mit Funktionen zu unterstützen, die ihr nationales Verkaufsinventar optimieren.
RADAR® radio networks provide Nielsen with commercial clearance records from thousands of affiliated radio stations, which are merged with listening information from a database of almost 400,000 respondents. This added accountability allows RADAR® to provide the best available forecast of a network’s future audience delivery and a high standard of reliable metrics for buying network radio.
Über Nielsen
Als weltweit führendes Unternehmen für Publikumsmessung, Daten und Analysen gestaltet Nielsen die Medien und Inhalte der Welt. Durch unser Verständnis von Menschen und ihrem Verhalten über alle Kanäle und Plattformen hinweg geben wir unseren Kunden unabhängige und umsetzbare Informationen an die Hand, damit sie mit ihrem Publikum in Kontakt treten und es ansprechen können - heute und in Zukunft.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About AdLarge AdLarge Media is an industry-leading independent ad sales company connecting audio publishers, brands, and audiences. Founded in 2011, the diverse audio portfolio at AdLarge reaches over 200 million listeners globally across all audio platforms. The AdLarge team is composed of top industry experts in podcasting, radio, and streaming, with ad clients ranging from Fortune 500 companies to emerging DTC brands. Founders Cathy Csukas & Gary Schonfeld were named two of the “Top 20 Leaders in Radio” in 2021, and Csukas has consistently been named one of the “Most Influential Women in Radio” by Radio Ink. AdLarge also continues to receive industry recognition for the Annual Podcast Buying Guide which provides an in-depth analysis on the most current insights, research, and expert advice available on the rapidly evolving medium. Since entering in 2013, AdLarge has maintained a top ranked position with Nielsen’s RADAR® Network Ratings. Committed to the highest standards of customer service, team up with them from anywhere at adlarge.com.
Kontakt
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
6462637483
AdLarge
Randi P'Pool
randi@ppoolmedia.com
917-224-8246
