Die Agentur Whitehardt Inc. unterzeichnet einen mehrjährigen Vertrag mit Nielsen als bevorzugtem lokalen TV-Messdienst

New York, NY – Oct. 21, 2021 – Nielsen (NYSE: NLSN) and Whitehardt Inc. announced that they have reached a multi-year agreement for local TV measurement in all markets. Whitehardt, based in Nashville, Tenn., is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. The agency offers national and local services and has been buying media for almost 20 years. 

Im Rahmen dieser neuen Vereinbarung werden die Daten von Nielsen Whitehardt dabei unterstützen, die Unterschiede bei den Zuschauerzahlen sowie Verschiebungen und Trends in den einzelnen Märkten zu bewerten. Außerdem kann die Agentur damit feststellen, welche Programme ihre Zielgruppen sehen und die Kosten ermitteln. Darüber hinaus kann die Agentur mit Hilfe der Nielsen-Daten für jeden ihrer Kunden einen "Bericht" darüber erstellen, ob die Sender die erwarteten Zuschauerzahlen erreicht haben.

“Nielsen’s continued enhancement of local TV measurement provides us the ability to plan and execute our media campaigns with confidence,” said Kylie Murdock, Director of Local Media at Whitehardt. “As TV viewership evolves, it’s critical to understand the shifting viewing behaviors and have a complete picture of each local market. As an agency that is relentlessly results driven, Nielsen’s insights will enhance our efforts to deliver great results for our clients.” 

Sie fuhr fort: "Die Umstellung von Nielsen auf Impressions ist eine gute Nachricht für uns, und wir haben seit 2016 erfolgreich impression-based buying eingesetzt. Es hat sich gezeigt, dass die Verwendung von Impressionen effizienter ist, wenn wir mit Vertretern der Sender verhandeln und den Wert erhalten, den unsere Kunden verdienen. 

In September 2021, Nielsen announced  that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S. The move to impressions will occur in conjunction with the integration of broadband only (BBO) homes into Nielsen’s local measurement metrics in January 2022. The inclusion of BBO homes will enable the industry to rapidly transition to trading on impressions. 

“Whitehardt is a valued client, industry leader and a trailblazer in media buying, as demonstrated by its use of impression based buying,” said  David Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. “We are excited to be able to provide the agency with sophisticated tools and insights that will accelerate results and increase ROI.”

Über Whitehardt

Whitehardt is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. Since 2002, Whitehardt has provided proven comprehensive attorney advertising strategies across all media. Whitehardt’s services include: broadcast TV and digital video production, local und national media buying, digital marketing, call center operations, and law practice management consulting. To learn more, please visit: www.whitehardt.com