The high collaboration across the media marketplace, from publishers to agencies, advertisers and the industry bodies, has led to the creation of an incredibly sophisticated methodology that is at the cutting edge of what is happening in any market globally. On this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about the uniqueness of digital audience measurement in Australia.
Bleiben Sie dran fรผr Teil 2! Alex Smith wird darรผber sprechen, wie sich die digitale Reichweitenmessung von Nielsen in den letzten Jahren verรคndert hat und wie sie sich in Zukunft verรคndern wird.
