Das Dienstleistungsangebot umfasst TAPSCAN und Nielsen Scarborough
New York, NY โ Feb. 8, 2020 โ Today, Nielsen (NYSE: NLSN) announced that SummitMedia, LLC, has entered into a long-term agreement for Nielsen Audio services in its nine markets. The new agreement incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement (CDM).
Effective immediately, SummitMedia will have full, unqualified subscriber access to the monthly CDM currency ratings, TAPSCAN software and Nielsen Scarborough in all markets where available.
SummitMedia hat jetzt CDM-Messungen in Birmingham, Alabama, Greenville-Spartanburg, S.C., Honolulu, Hawaii, Knoxville, Tennessee, Louisville, Kyoto, Richmond, Wichita, Kanada, und Omaha-Council Bluffs, Nebraska, und Iowa abonniert.
SummitMedia ist ein integriertes Unternehmen fรผr Rundfunk, digitale Medien, Direktmarketing und Veranstaltungen mit Sitz in Birmingham, Alabama.
"Wir freuen uns darauf, die Mess- und Datenanalysefรคhigkeiten von Nielsen zu nutzen, um den Wert von SummitMedia fรผr Werbetreibende und Agenturen zu prรคsentieren", so Carl Parmer, Chairman und CEO von SummitMedia. "Die Mediengewohnheiten der Verbraucher entwickeln sich in einem unglaublich schnellen Tempo, und es ist unabdingbar, einen schnelleren รberblick รผber die Trends in der Zielgruppe zu haben. Continuous Diary Measurement wird es unseren Teams ermรถglichen, strategischer und schneller zu reagieren."
โWe are proud that SummitMedia has extended and enhanced its relationship with Nielsen Audio,โ said Brad Kelly, Managing Director, Nielsen. โSummitMedia has placed their trust in us to deliver an accurate and timely read on radio audiences. Equipped with CDM, SummitMediaโs talented sales pros will be well positioned to optimize revenue and attract new advertisers by delivering better, faster, keener insights to the local radio ad marketplace.โ
รber Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Kontakt
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Nielsen
Dawn Rowan
Dawn.Rowan@Nielsen.com
646-654-8641
