Nielsen Digital Content Planning – December 2020
Sydney, 25 February 2021 – Nielsen Digital Content Planning data revealed that people were on the move during the month of December 2020, as Australians spent 21%1 more time engaging with maps and travel info content online for inspiration and directions when compared to the previous month. As we look back at December 2020, amidst the challenges of being in lockdown at that time, people still found a way to escape. As many sought out those much needed adventures, road trips and holidays, Digital Content Planning data reveals some substantial shifts in the type of online content Australians consumed as they began their end-of-year holidays throughout December.
The most substantial month-on-month increases were seen across the younger age groups. When compared to November, the largest month-on-month increases were seen for people aged 18-24, spending 33%2 more time engaging with maps and travel info content online. Significant month-on-month increases were also seen across people 35-44 (+29%2) and people 25-34 (+21%2).
TOP 10 MEDIA OWNERS – NIELSEN DIGITAL CONTENT PLANNING
Google behielt die Spitzenposition mit 20,0 Millionen Unique Audience für den Monat Dezember 2020.
Facebook belegte mit 18,2 Millionen Zuschauern den zweiten Platz, gefolgt von Microsoft mit 17,4 Millionen Zuschauern auf dem dritten Platz. News Corp. Australia behielt seine vierte Position mit 16,2 Millionen Zuschauern, während Nine Entertainment Co. seine fünfte Position mit 15,4 Millionen Zuschauern behielt.
Da sich die Australier während der Weihnachtszeit den Online-Händlern zuwandten, waren die beiden großen Supermarktketten die einzigen, die ihre Position in der Rangliste verbessern konnten: Woolworths stieg vom neunten auf den achten Platz und die Coles Group vom elften auf den neunten, wobei beide die Australian Broadcasting Corp. überholten, die vom achten auf den zehnten Platz aufstieg.
Quellen:
- Nielsen Digital Content Planning, Dezember 2020 vs. November 2020, Personen insgesamt, Digital (C/M), Text, Unterkategorie Karten/Reiseinformationen, Verweildauer insgesamt (Text)
- Nielsen Digital Content Planning, Dezember 2020 vs. November 2020, Personen 18-24, Personen 25-34, Personen 35-44, Personen 45-54, Personen 55-64, Personen 65+, Digital (C/M), Text, Unterkategorie Karten/Reiseinformationen, Gesamte Verweildauer (Text)
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Kontakt
Nielsen
Sara Guainazzi
sara.guainazzi@nielsen.com
0478409112
