Vereinbarung umfasst RADAR, den einzigen Nielsen Audio Service mit Network Radio Commercial Ratings
New York, NY — Jan. 25, 2020 - Nielsen (NYSE: NLSN) today announced that American Urban Radio Networks (AURN) has signed a renewal agreement with Nielsen Audio. With this agreement, American Urban Radio Networks continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
American Urban Radio Networks (AURN) ist das einzige von Afroamerikanern kontrollierte und von RADAR bewertete Radionetzwerk in den USA. Mit über 25 Millionen wöchentlichen Hörern bietet AURN einzigartige, fesselnde und prominente Programme, die sich die kreative Energie, die Vision und die Kraft der afroamerikanischen Kultur zunutze machen.
“We look forward to continuing our relationship with Nielsen,” said Andy Anderson, President, Sales, at American Urban Radio Networks. “Utilizing RADAR, the gold standard in network radio measurement gives us a unique advantage in both the urban and general market radio arenas.”
"American Urban Radio Networks hat eine besondere Stellung bei afroamerikanischen Hörern, und wir freuen uns, dass sie sich entschieden haben, unsere Zusammenarbeit fortzusetzen", sagte Bruce Supovitz, SVP/National Audio Services, Nielsen Audio. "Radio zieht weiterhin ein großes Publikum unter Afroamerikanern an, mit 91% der Erwachsenen über 18 Jahren, die jede Woche Radio hören. American Urban Radio Networks ist führend in der Branche und erreicht auch weiterhin diese große Hörerschaft."
RADAR-Radionetzwerke versorgen Nielsen mit kommerziellen Abrechnungsdaten von Tausenden von angeschlossenen Radiosendern, die mit Hörerinformationen aus einer Datenbank von fast 400.000 Befragten zusammengeführt werden. Diese zusätzliche Verantwortlichkeit ermöglicht es RADAR, die beste verfügbare Prognose für die künftige Hörerschaft eines Senders zu erstellen und einen hohen Standard an zuverlässigen Kennzahlen für den Kauf von Radiosendern zu liefern.
Über Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About American Urban Radio Networks American Urban Radio Networks (AURN) is the only African American owned RADAR rated radio Network in the United States. Minority certified with over 500 stations nationwide, AURN reaches an estimated 25 million listeners each week. AURN Networks provides the advertising community with two broadcast networks, as well as social media and digital capabilities. AURN handles advertising sales, marketing and promotions for the morning commute featuring programs hosted by EBRO of New York’s HOT 97 and from Atlanta, Yung Joc with Streetz Morning Takeover. Afternoons and evenings programming features Nessa On Air and Quiet Storm with Lenny Green. AURN is the only African American broadcaster with a bureau in the White House. Additionally, AURN is the home of the AURN Inspirational Network with 24/7 programming including “The Come Up With Tye Tribbett”, “The Bobby Jones Radio Show”, Stellar Award-winner Liz Black, host of “Inspirations with Liz Black” and Grammy Award-winning Hezekiah Walker, host of “The Hezekiah Walker Show”. The weekend programming highlights include the widely acclaimed “Marvin Sapp Radio Show” and the #1 Urban Gospel Countdown Show in the US, “The Hezekiah Walker Gospel Countdown” and Most Requested Live with Romeo. AURN has offices and bureaus in New York, Atlanta, Chicago, Pittsburgh, Los Angeles, and Washington, D.C. Visit us online at aurn.com, Twitter, and Instagram.
Kontakt
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
