Toronto, Canada, November 19, 2020: Nielsen gibt heute den Start von Nielsen Ad Intel Digital bekannt, das kanadischen Vermarktern detaillierte kanalübergreifende Daten zu Werbeausgaben, Impressionen und Werbemitteln einschließlich sozialer und In-App-Medien zur Verfügung stellt.
Nielsen Ad Intel Digital bietet für Mobile und Desktop für Display und Video (Pre-, Mid- und Post-Roll) Informationen zur Identifizierung von Interessenten, zur Analyse von Markenstrategien und zum Lernen aus vergangenen Kampagnen, um für die Zukunft zu planen. Diese neuen, robusten Daten bieten eine genaue Darstellung der digitalen Werbeeinkäufe auf sichere und datenschutzfreundliche Weise. Medienkäufer und -verkäufer können ihre digitale Werbeleistung jetzt noch einfacher überwachen, anpassen und messen.
Nielsen Ad Intel Digital wird durch eine innovative Allianz mit BIScience unterstützt. Diese Beziehung bietet der kanadischen Medienbranche mehr Websites, mehr Geräte, mehr Flexibilität und einen besseren Überblick über die digitale Werbeaktivität.
Heather Garand, Vice President Sales, Nielsen Canada said: “Now more than ever, consumers are increasingly spending their time on digital channels. The rapid shift towards digital presents both a challenge and an opportunity for brands. Nielsen Ad Intel Digital enables an increased level of measurement and visibility into advertising spend especially on social platforms. Marketers and advertisers have greater flexibility to measure their ad performance and create more dynamic advertising plans.”
Heather Jordan, Nielsen Ad Intel Product Leadership added, “As the industry cements it’s evolving embrace of new advertising opportunities, they must rely on Nielsen to help monitor and make sense of competitive media strategies. Nielsen Ad Intel’s trusted, independent data has a legacy of quality and granularity. Through Nielsen Ad Intel Digital’s powerful insights our clients can better monitor theirs and their competitors social and in-app spend and creative executions. Canada’s media planning is being taken to the next level.”
Die Erweiterungen von Ad Intel sind Teil der Bemühungen von Nielsen, die Branche mit umsetzbaren, umfassenden und relevanten Wettbewerbsmetriken auszustatten, die Medienkäufern und -verkäufern einen flexibleren, vernetzten und intuitiveren Weg bieten, um die plattformübergreifende Werbeleistung zu bewerten und intelligentere Entscheidungen zu treffen.
Über Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT BISCIENCE BIScience is a leading provider of digital intelligence and media measurement solutions providing insights to the world’s largest brands, agencies, and top global market research firms. With AdClarity, the world’s most advanced and scalable advertising intelligence platform, BIScience covers 30 global markets and over 1 million advertisers while providing deep insights into brands’ online marketing activities in Display, Video, Social and Mobile apps. Boasted by a hybrid methodology of a growing 5 million human and virtual panels, and powered by advanced AI algorithms, AdClarity monitors and collects advertising data directly from millions of real Desktop, Mobile and Tablet devices to measure the digital ecosystem comprehensively and accurately. Founded in 2010, BIScience is headquartered in Tel Aviv, with offices in New York and Sydney, and backed by WPP, Bain Capital and Viola Venture Capital.
