New York, NY – Oct. 7, 2020 - Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium,Inc. (RRC) has signed a multi-year renewal agreement to license individual non-commercial stations for Nielsen syndicated products including Nielsen Scarborough syndicated services.
RRC ist ein unabhängiges, gemeinnütziges Forschungsunternehmen, das mit Nielsen Inc. Verträge zur Erstellung von Schätzungen der Einschaltquoten auf dem lokalen Markt für nichtkommerzielle Radiosender abgeschlossen hat. RRC wendet sich an Sendermanager, Programmgestalter, Marketing- und Entwicklungsfachleute. RRC wurde 1981 von Tom Church als 14-köpfige Allianz gegründet und hat Hunderte von nicht-kommerziellen Abonnenten.
“As a long-term user of Nielsen data, we are looking forward to continuing our relationship as we advance our mission and commitment to provide audience data to non-commercial radio stations,” said Joanne Church, President of the RRC. “Nielsen is an integral part of our capabilities, and we look forward to utilizing the comprehensive insights that Nielsen provides.”
"Das Radio Research Consortium nimmt als Vertreter des nichtkommerziellen Rundfunks eine einzigartige Stellung in der Branche ein, und wir pflegen seit vielen Jahren eine vertrauensvolle Zusammenarbeit", so Brad Kelly, Managing Director, Nielsen Audio. "Wir freuen uns, dass wir RRC auch weiterhin mit den umfassenden Erkenntnissen versorgen können, die die nichtkommerziellen Sender benötigen, um ihre Angebote den Geldgebern zu präsentieren und ihre Programm- und Marketingziele zu erreichen."
In April, Nielsen announced that RRC could license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM). In August 2019, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
Über Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Kontakt
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Konsortium für Radioforschung
Joanne Church
jchurch@rrconline.org
301-774-6686
