New York, NY – April 8, 2020 – Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium Inc. (RRC) can now license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM).
Radio Research Consortium Inc. ist ein unabhängiges, gemeinnütziges Forschungsunternehmen, das sich der Bereitstellung von Einschaltquoten für nichtkommerzielle Radiosender verschrieben hat. RRC arbeitet mit Nielsen zusammen, um Einschaltquoten für lokale Märkte zu ermitteln. Nichtkommerzielle Radiosender in CDM-Märkten haben nun die Möglichkeit, monatliche Datenschätzungen zu lizenzieren, die für Underwriting-, Programm- und Marketingzwecke verwendet werden können.
"Der Zugang zu Nielsen Continuous Diary Measurement wird uns helfen, unsere Mission zu erfüllen, indem wir unser Engagement fortsetzen, nicht-kommerzielle Radiosender mit Publikumsdaten zu versorgen", sagte Joanne Church, Präsidentin des Radio Research Consortium. "Bei der Suche nach Geldgebern und bei der Planung von Programm- und Marketingstrategien können wir den nichtkommerziellen Sendern nun die differenzierten Erkenntnisse zur Verfügung stellen, die das Radio auf eine Stufe mit anderen Medien stellen."
Nielsen earlier this month announced that Cumulus Media, a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services and added CDM for 120 stations across 24 markets. This was preceded by an announcement last year that iHeartMedia, Inc., would advance radio attribution by supporting Nielsen Media Impact and CDM in Nielsen Audio’s four-book markets.
“Another important organization in the audio space has provided support for Nielsen’s Continuous Diary Measurement, and the Radio Research Consortium holds a unique place in the industry, representing non-commercial radio,” said Brad Kelly, Managing Director, Nielsen Audio. “The diversity of the radio industry ecosystem requires advanced analytics and we are excited that Radio Research Consortium has found Continuous Diary Measurement to be an indispensable part of their measurement capabilities, affirming the utility and value of CDM to non-commercial radio.”
Last August, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
Über Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Kontakt
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Konsortium für Radioforschung
Joanne Church
jchurch@rrconline.org
301-774-6686
